创新者的窘境读书笔记
知识点11:不可知营销知识层级:[通用层] 第一层:骨架提取定义:面对破坏性技术,你不能问客户”你想要什么”——因为客户自己也不知道。没有人能在真正使用一个产品之前,知道自己会不会喜欢它、会怎么用它。所以你需要的不是”市场调研”,而是”不可知营销”——带着”我们不知道客户想要什么”的假设进入市场,通...
祝君万事如意心想事成!
知识点11:不可知营销知识层级:[通用层] 第一层:骨架提取定义:面对破坏性技术,你不能问客户”你想要什么”——因为客户自己也不知道。没有人能在真正使用一个产品之前,知道自己会不会喜欢它、会怎么用它。所以你需要的不是”市场调研”,而是”不可知营销”——带着”我们不知道客户想要什么”的假设进入市场,通...
I. The Heretic of the Late Ming: Li Zhi the Man and the Groundwork of His ThoughtIn 1602, at the moment a razor in prison cut across his throat, Li Zh...
一、晚明异端:李贽其人及其思想底色1602年,狱中剃刀划破脖颈的瞬间,李贽用最决绝的方式,为自己矛盾的一生画上了句号。那天,他要侍者为他剃头,趁侍者离开的间隙,拿起剃刀自刎,却未立刻断气。侍者见他鲜血淋漓,慌忙上前询问,已无法出声的李贽,用手指在侍者掌心写字应答——侍者问:“和尚痛否?”他答:“不痛...
Emperor: Your Beggar Gang has tens of millions of disciples! If you don’t disband for a single day, how can I be at ease?Su Can: How many disciples ...
皇帝:你丐帮弟子几千万!你一天不解散,叫朕怎么安心?苏灿:丐帮有多少弟子,不是由我决定,而是由你决定的!皇帝:我?苏灿:如果你真的英明神武,使得国泰民安,鬼才愿意当乞丐呢! 这段台词是电影的点睛之笔,表面是对皇帝的回应,实则暗含对社会现实的讽刺 —— 当一个国家民不聊生、百姓流离失所时,才会出...
Knowledge Point 11: Agnostic MarketingKnowledge tier: [General layer] Layer One: Extracting the SkeletonDefinition: When facing a disruptive technolog...
I. The Heretic of the Late Ming: Li Zhi the Man and the Groundwork of His ThoughtIn 1602, at the moment a razor in prison cut across his throat, Li Zh...
I. The Heretic of the Late Ming: Li Zhi the Man and the Groundwork of His ThoughtIn 1602, at the moment a razor in prison cut across his throat, Li Zh...
Emperor: Your Beggar Gang has tens of millions of disciples! If you don’t disband for a single day, how can I be at ease?Su Can: How many disciples ...
Emperor: Your Beggar Gang has tens of millions of disciples! If you don’t disband for a single day, how can I be at ease?Su Can: How many disciples ...